Branding Services


For easier understanding the different branding processes are described below

Pad Printing:

In the pad printing process an inked image is transferred from a photo-etched plate to a thick, soft silicone pad. The pad is then pressed against the object. The pad can wrap itself as much as 180° around a small object, and ink coverage is excellent. One colour is done at a time, but registration between colours is so accurate it allows four-colour process printing. Pad printing is mostly used for printing onto corporate gifts like pens, golf balls, mugs etc. Post-curing is aided by the use of heating tunnels.
PA = plastic pens
PB = small, medium & large items with easy handling and minimal treatment required
PC = large, bulky items that cannot be tunnel-dried; breakables; specialised inks required; complicated packaging

Screen Printing:

In the screen printing process a piece of porous mesh is stretched over a frame. Areas of the screen are blocked off with a non permeable material - a stencil - which is a positive of the image to be printed, that is, the open spaces are where ink will appear.
Ink is placed on top of the screen, and a squeegee is used to push the ink through the openings in the screen and onto the product.

SA = high-volume items with easy set-up and handling
SB = complicated set-up & handling; some drying and / or packaging required
SC = large, bulky items that cannot be tunnel-dried; labour-intensive

Where a number appears in brackets after a branding code, this denotes the maximum number of colours that an item can be branded, e.g. SA(1) = Screen Printing, category A, 1-colour branding only

Digital Printing:

Stickers are digitally printed in full-colour and then automatically cut to any shape by computerised vinyl cutters & printers. The stickers are coated with polyurethane to give a three-dimensional appearance. Domed stickers can be applied to many surfaces or heat pressed onto fabrics.

DA = vinyl sticker
DB = vinyl domed sticker

Laser Engraving:

Laser engraving is a process by which an image is marked into the surface of either metal (by YAG laser) or organic items (by CO2 laser) by removing approx. 0.8 microns off the surface of the product. A computer system is used to drive the movements of the laser head whereby very precise and clean engravings are achieved at a high rate.

LA = high-volume, small items with easy set-up & multiple-marking ability
LB = medium and large items, more complicated set-up
LC = CO2, organic materials like wood, leather & glass


Industrial embroidery machines are driven by computers that read digitised embroidery files created in-house by special software. Embroidery machines produce high quality, neatly stitched, multi-colour designs on items such as golf and, corporate clothing as well as caps, collars and towels.

EA = embroidery up to 2000 mm2
EB = embroidery over 2000 mm2
Hand Engraving: Hand engraving is done by engraving different materials including all metals and glass products by means of a high speed spindle with diamond or tungsten tip.
This process is done by hand and is particularly suited for smaller quantities and where the personal touch is of great importance.
Hand engraving can be done on most items of different shapes and sizes including jewellery.

On lower volume branding this is also a quick and often a more cost effective method.
Hand engraving is charged by words and letters engraved.

Branding Terms and Conditions:

Branding Checklist:
  • Unless the checklist is filled out completely and accurately we will not begin the branding process.
    Every job, repeat or not, requires a checklist to be completed.
Acceptable file formats:
  • Vector artwork is preferred (.CDR / .EPS /.AI / .PDF / .FH)
  • PC format artwork only
  • If artwork is received in the correct format we will do our utmost to generate layouts within 2 working days.
  • If artwork is not received in the correct format layouts may take up to 72 hours to redraw. This service is charged at R 200 per layout.
Tips to help you prepare your artwork:
  • All fonts must be converted to curves to avoid font substitutions.
  • Include font and size if type setting is requested.
  • Artwork for multi-colour imprints should be sent as a colour separated file (exceptions: digital printing)
  • Unacceptable formats: Word files, .gif, .jpeg (under 600dpi), Power Point.
Upon written approval of layouts please confirm with your consultant that they have received your signoff.
Gifts-Direct can not take responsibility for non-delivery of orders if layout approval is not received.

Artwork Fees:
  • Artwork received in the correct format will not be charged for.
  • Artwork not received in correct format will attract a design and redrawing fee of R200 ex VAT.
  • This fee will accommodate 1 additional change to the layouts, thereafter, any additional changes will be charged for at R200.00 per change.
  • Branding cancellations after layouts have been generated will be charged for at R300.00 ex VAT/Per layout.
General Branding Terms and conditions:
  • Branding will only commence once full payment for stock and branding has been
  • received and artwork has been approved.
  • If cheques are deposited into our bank account branding will only commence once payment has cleared.
  • Unfortunately faxes etc can and do sometimes go missing. Please confirm that proof of payment has been received by your account consultant. Gifts-Direct can not take responsibility for missed deadlines if payment has not been confirmed with your account consultant.
  • Delivery dates are quoted from the day after artwork approval and receipt of payment - whichever is the later.
  • Amendments made to proofs will result in delay to delivery date. Should you require changes, we will issue a new layout for final proofing before production commences. Changes to layouts can take up to 36 hours to generate.
Delivery will depend on branding process, time of year, size and complexity of the job in question.

Thank you for using Gifts-Direct. We value your support.


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